The MDZ Program is a joint initiative of Smart Power India, Central Electricity Supply Utility of Odisha
(CESU), to bring together best practices and innovation to build a sustainable model distribution zone
in the rural areas of Odisha.
The MDZ area covers more than 630 villages catering to the electricity needs of 550,000+ rural lives.
These areas have witnessed high electricity access with 90% of the households connected to the grid
but with poor reliability, quality and customer service, which has resulted in unviable rural electricity
The program leverages relationship between customer experience and viability of rural electricity
supply focussing on a) improving the reliability and quality of grid electricity supply, b) enhance
customer experience by introducing best in class practices in last mile supply, and c) engaging
communities in building localised sustainable business models in rural electricity supply.
SPI along with support of the resource partners are leading efforts on technology enablement,
innovation, capacity building and introducing customer centric best practices while CESU engages
with Women Self Help Groups (WSHGs) as micro-franchisees involved in metering, billing & collection
activities. The PMU works under the supervision of the Electricity Regulator (i.e. OERC).
The program is expected to impact more than 550,000 rural lives with enhanced customer
experience, connect new 500 micro-enterprises to the grid, promote energy efficient appliances in
households, bring in income opportunities for more than 160 women entrepreneurs, and facilitate in
connecting agriculture & aquaculture farms to the grid.
Developing a “sustainable model distribution zone” (MDZ) in rural areas, will demonstrate a proof of
concept and the model will be rolled out across the state, with partnership between the utility, private
sector and communities.